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How to Market Your Mobile App Towards Success

Feb 21, 2021

The mobile app domain - on both Apple and Android side - is million apps strong, with the number of new entrants increasing by thousands on an everyday basis. The domain has crossed the stage of being populated and has entered the mark of overpopulation. While, on one hand, the presence of abundant applications gives users a plethora of options to choose from, on the other hand, businesses and new app entrepreneurs are finding it difficult to make their presence in this million and growing app ecosystem. In this blog, we are going to look into the different ways businesses can market their application to not just get users' attention but also get closer to success.

Ways you can market your application

1. Create a Website

Does your app necessarily need a supporting website? Yes! In order to create an online presence and showcase legitimacy of your brand, it will be mandate for you to develop a website. A website can also play a massive role in getting traffic on your application.

2. Social Media Promotion

There is hardly a person or a business entity who is not on social media. So, for you to reach your prospective users it's important that you have a strong social profile and both organic, paid campaigns in place.

3. App Store Optimization

Making your app popular on Google and on social media, while great efforts, will all go to waste if your application is not visible in the stores. The solution that we offer in our services at ArkNewtech is App Store Optimization. Under the process, we work on the app screenshots, name, description, and other elements that help it rank on top in the category.

4. Advertisement

There are a number of ways to advertise your application - in both traditional and online markets.

  • ● In-app advertisement
  • ● Advertisement in traditional stores
  • ● Influencer marketing

5. App Engagement Practices

The best way to get users to your application would be through mouth of word. This is how apps like Tinder, Candy Crush Saga, and even Uber have gotten popular. To make this possible, you would have to ensure that you are giving your users something in return - discount, free trial, cashback, etc.

So here were the four guaranteed ways to market your application in the market and open it for downloads and revenue. The important thing to note in the practice is knowing the value your application can offer and ensuring that the same is communicated in your promotion messages.